No more monthly fee, plus new ways to launch on Shopify

Two things to share, and the first one is big.

Starting today, there's no longer a monthly subscription fee for EQL's Shopify App. Per-transaction pricing stays exactly the same. The thinking is simple: you should pay for results, not access. Every launch delivers a fair experience for your fans, stronger sell-through, and better insights. That's the value worth paying for, so that's what we charge for.

Access to the full suite of features stays the same too. Nothing sits behind a plan. If you have questions about what this means for your account, reach out to sales@eql.com.

On top of that, we've shipped a wave of new and upgraded features across the EQL Shopify App, built to help you capture more demand, convert more customers, and increase average order value on every launch.

Here's everything that's new.

Notify interested customers (NEW)

Demand doesn't start at checkout. It starts well before your launch goes live.

With Notify Me, brands can capture customer intent directly during launch setup. Shoppers who miss out, or who don't want to camp out on launch day, can opt in to receive an automated email the moment your launch opens. You can also customize those emails to match your brand voice, so the experience feels seamless from interest to entry. Plus, download your Notify Me lists with full consent details, then sync them into your marketing campaigns through Klaviyo, Attentive, or whichever platform you already use. The demand you capture before launch day becomes fuel for the campaigns around it.

Why it matters:

• Capture demand before launch day
• Bring customers back at exactly the right moment
• Reduce frustration without sacrificing fairness

Create smarter lists with Shopify Segments (NEW)

Audience targeting just got a whole lot more flexible.

You can now use native Shopify audience segments directly within EQL to power or supplement VIP and block lists. This makes it easier to reward loyalty, prioritize local communities, or keep bad actors out, without manual workarounds.

What this unlocks:

• Faster setup using existing Shopify data
• More precise targeting for launches and activations
• Better alignment between Shopify and EQL workflows

If you already segment your customers in Shopify, EQL now fits naturally into that ecosystem.

Multi-quantity purchases (NEW)

Some fans want more than one unit, and now you can let them, without opening the door to abuse.

With multi-quantity entries, customers can enter for multiple units of a product in a single draw. EQL's safeguards keep things fair while helping brands grow basket size and average order value.

The result:

• Higher average order value
• Fewer duplicate entries
• Protection against fraud and bad actors

It's flexibility for real fans, without compromising the integrity of your launch.

Exclusive access, reimagined (UPGRADED)

Exclusive Access has always been about control. Now it's more flexible than ever, with two distinct launch experiences:

• Exclusive First. First-come, first-served access for a select group, perfect for early supporters or VIPs who want speed.
• Reserved Purchase. Guaranteed inventory for invited customers, so everyone who receives access can complete a purchase.

Match the mechanic to what your fans expect, whether you're prioritizing speed, certainty, or both.

Locals First (UPGRADED)

Reward your local community with priority access to your launches. Give your hometown fans first dibs, strengthen brand loyalty, and drive real foot traffic, all from inside the Shopify App.

A celebratory email for selected customers (NEW)

When someone's selected, the moment should feel like it. We've built a celebratory email for selected customers that makes the news land, with clear next steps on how to complete their purchase.

Built for real-world launches

These features were built with real brands and real launches in mind.

"EQL's approach to exclusive access on Shopify is both smart and easy. On just one of our recent launches, it saved my team at least 72 hours of work." - Jillian Tucker, Web Associate, The Whitaker Group

From collectibles and streetwear to live events and limited editions, EQL helps brands scale demand without sacrificing fairness.

Let's launch

Everything here is live now, ready whenever your next launch is.

If you're already using the EQL Shopify App, jump in and try it out.
If you're new to EQL, now's the perfect time to see what better launches look like.

Let's launch.